Steffen Seifarth has been appointed as new Managing Director of the perfume house Mäurer & Wirtz.  Seifarth, 49,  started his career in 1994 at Procter & Gamble. There, he held various positions in the marketing department. In 2000, he took over the position as marketing director Europe within a company in the media sector. In 2002 he moved to the Coty/Lancaster Group where he worked there for five years as general manager Germany and finally held the overall entrepreneurial responsibi...